What is our country coming too? What is the government thinking by controlling what me and my kids eat. I understand that people need to become more conscience of what they eat, but there is no way in heck the government should be telling me I can't have a friggin' Happy Meal! He-l-lo Big Government! Start looking at yourselves and the dept you're in and stop controlling my life! What are your thoughts?
Happy Meals ban in Santa Clara County - latimes.com
Posted using ShareThis
Tuesday, April 27, 2010
More from Eyjafjallajokull - The Big Picture - Boston.com
What incredible photos! While we were experiencing earthquakes in California, Iceland was dealing with this ashy mess. One of my co-workers was visiting France and had to stay an extra couple of days due to the explosive cloud of ash impeding plane travel. From France, she took a train to Spain, where she was able to fly home. Artists and musicians had to cancel or postpone trips to the U.S. due to this event. Our earth is constantly changing; sometimes it's good to have a reminder that we are simply visitors on this planet...
-Rachele
More from Eyjafjallajokull - The Big Picture - Boston.com
Posted using ShareThis
-Rachele
More from Eyjafjallajokull - The Big Picture - Boston.com
Posted using ShareThis
Wednesday, April 21, 2010
Tuesday, April 20, 2010
How to Market Smart
Things You'll Need:
* Prospect List
* Client List
* Opt-outs or Unsubscribes
* Third Party Mailing List Management Company (optional)
Have you ever received multiple "new customer" credit card offers for a card you already carry? How about "new customer" offers for you current internet or cable company? Amazingly enough, companies are forgetting to update their prospect lists with their client list. Not only is this a waste of time and money for that company, but it makes the customer feel less then special knowing they are just a name on a list. Maybe you are that company, sending out offers to existing clients without even realizing it. Follow these simple steps and you can start marketing smart and reducing cost.
Step 1: "Scrub" your prospect lists. This means removing current customers, duplicate mailings, and deleting unsubscribes and opt-outs. Yes, it may be time consuming but in the end it saves you money and resources.
Step 2: Review your target criteria and scrub your lists again. Are you marketing to 20 somethings but have prospects over 40 or visa verse? Remove those prospects who don't meet your current criteria or marketing strategy.
Step 3: Value your time and hire a 3rd party mailing list management company. Many direct mail service companies offer mailing list management services. Do your research and look for companies who are willing to update your lists at least every 90 days as well as pass it through the National Change of Address database. A good company will do your additions and deletions for you as well as use USPS approved software
Warnings: When hiring a 3rd party company be sure to research their privacy standards. If you have sensitive customer data, you want to ensure it's protection.
Resources: Smart Marketing: Prospect your prospects, not your customers
Action Mail Marketing and Direct Mail Service
* Prospect List
* Client List
* Opt-outs or Unsubscribes
* Third Party Mailing List Management Company (optional)
Have you ever received multiple "new customer" credit card offers for a card you already carry? How about "new customer" offers for you current internet or cable company? Amazingly enough, companies are forgetting to update their prospect lists with their client list. Not only is this a waste of time and money for that company, but it makes the customer feel less then special knowing they are just a name on a list. Maybe you are that company, sending out offers to existing clients without even realizing it. Follow these simple steps and you can start marketing smart and reducing cost.
Step 1: "Scrub" your prospect lists. This means removing current customers, duplicate mailings, and deleting unsubscribes and opt-outs. Yes, it may be time consuming but in the end it saves you money and resources.
Step 2: Review your target criteria and scrub your lists again. Are you marketing to 20 somethings but have prospects over 40 or visa verse? Remove those prospects who don't meet your current criteria or marketing strategy.
Step 3: Value your time and hire a 3rd party mailing list management company. Many direct mail service companies offer mailing list management services. Do your research and look for companies who are willing to update your lists at least every 90 days as well as pass it through the National Change of Address database. A good company will do your additions and deletions for you as well as use USPS approved software
Warnings: When hiring a 3rd party company be sure to research their privacy standards. If you have sensitive customer data, you want to ensure it's protection.
Resources: Smart Marketing: Prospect your prospects, not your customers
Action Mail Marketing and Direct Mail Service
Subscribe to:
Posts (Atom)