Friday, July 23, 2010

What Priceline Did for Me


So in a weeks time, my husband and I planned a family trip to Las Vegas. Unfortunately we waited too long to book our hotel. Prices beginning under $20 a night for hotels disappeared like water in the desert. A couple of days before we planned to leave, we booked at a hotel that was pet friendly and claiming location just outside the Las Vegas strip. Well, Henderson, Nevada is not JUST outside the strip. It's about 30 minuets away! The hotel itself wasn't bad, but it wasn't what we wanted, so hot and tired with two kids and two dogs* we moved to plan B. We drove to my mom's house and regrouped in an attempt to locate a decent rate on the strip the same day we are supposed to check in. "Impossible!" you say? We decided to see what William Shatner could do for us. Using our mobile phones we began searching Priceline for hotels on the strip. To our dismay, many of the hotels were sold-out. It seemed our vacation was coming to a close before it had even begun. Suddenly we spotted The Rio all suites hotel for $48 a night. A 4 star hotel just off the strip for $48 a night? Can't be! I called The Rio directly to find their rate to be over $100 a night. When I told them what I found on Priceline they simply said, "then you need to book it from them." So we did. My husband, skeptical at what we were getting ourselves into, halfheartedly complained on our drive over. He worried our room would smell like vomit and the hotel would be decrepit. I assured him that I'd been inside The Rio before and I remembered it being a nice place. Our fears continued when it took a half hour to valet our car and another half hour to check into our room. But once we walked into our room, our fears melted and relaxation set in. Our room smelled clean, which in Vegas is difficult to do even in the non-smoking rooms as cigarette smoke travels stealthily. We had two queen beds, a desk, a couch, coffee table, and TV. The bathroom was large with two sinks: one inside the toilet area, and one outside. The room was a beautiful thing! Then there was the pool....several of them to be exact. The main pool, where most of the families seemed to be located, had a beautiful, white sandy beach leading into the pool where several waterfalls cascaded over the swimmers. My daughter's face lit up at the site; she could hardly contain herself long enough to be sun-screened. Several other pools were located on the site, also with waterfalls, but they didn't have a beach. Tranquil spas were inset all around the property for enjoyment, but it was just too darn hot for that!

Thanks to Priceline, our vacation was saved! We stayed at a beautiful resort where we relaxed, swam, stuffed our faces at the buffet, and my husband and I even received half-off the featured show: Penn & Teller. William Shatner, thanks for saving us, we'll never book with anybody else ever again.

*The Rio is NOT a dog friendly hotel. We boarded our dogs at a friendly animal hospital . They took good care of them!

Thursday, July 15, 2010

Postage Increases

So I am doing a lot of research for one of my clients, Action Mail, who is involved in the direct mail business. Apparently we are up for another postage increase. This has many marketers in an uproar! "What! Another increase? What will this do to my marketing campaigns? What will this do to my business?" Seriously people? Quit your whining! Increases are not going to go away. The Postal Service is loosing money due to increase of internet usage. Just as you need to increase business or increase prices, so does the USPS. What it comes down to is marketing smarter (see my blog posting "How to Market Smart"). Maybe you need to develop a more creative marketing campaign with specific targeting. When was the last time you purged your database? It's time to think outside the box! Look at postage increases in a positive light: maybe this is what you need to be creative in how you reach your customers.

Share your thoughts with me. Are you up-in-arms about this postage increase or do you plan to use it to develop something better for your business? How do you plan to market smart?